STATES CHRONICLE – For a long time, Mozilla has relied on Google to make money with Firefox but now Mozilla says it doesn’t depend on Google anymore.
The reason why Mozilla used to depend on Google was the fact that the latter was paying to be Firefox’s default search engine. For example, in 2014, Mozilla earned $330 million from the contract signed with Google. However, Mozilla is now choosing to expand by signing separate deals with Yahoo, Yandex and Baidu. In this way, the Firefox Browser will become more popular not only in the U.S. but also in Russia and China, respectively.
Why is Mozilla Firefox special? Besides Opera, which holds only 2 percent of the market, Firefox is the only independent browser, the others being owned by major tech companies. For example, Chrome is owned by Google, Internet Explorer by Microsoft and Safari by Apple.
While Chrome is the first on the market with over 50 percent of the desktop browsing users, Firefox is competing against Internet Explorer for the second spot. Safari occupies only the fourth spot because its use is somehow limited to Apple devices with iOS.
Although Mozilla feels secure enough to break up with Google, its future is a bit cloudy. Although it might be an opener for the Russian and Chinese markets, the European market is controlled by Google and the U.S. market is not far from it either.
Despite the fact that Yahoo is desperately trying to keep up, things aren’t looking so good. It seems that even some of Yahoo’s search entries are actually provided by Google. Therefore, although Google is not going to pay any more for the privilege of being Firefox’s search engine of choice, it will still get access to its users and this time, for free.
Furthermore, Mozilla is trying to access the mobile space with its web browser. But with the mobile market being occupied by default browsers like Google for Android and Safari for iOS, this is a very difficult task. Nonetheless, Mozilla is planning to make the Firefox OS, its own operating system. In this way, they could indeed crack into the mobile market.
However, they still have a long way to go and let’s hope that their new partnerships will keep them afloat and why not, even help them beat the competition.
Image source: www.bing.com