Memes have traditionally been (if their short history allows us to use this term) an example of collective creation: just like popular couplets, legends, jokes or proverbs, it is not usually known who has created them, nor is there registry of who is modifying them in successive incarnations.
Different applications make it possible for anyone to produce their own meme using a library of public images as a base. However, the concept of authorship is also reaching this discipline, as can be seen in the SoyMeme festival, in which different activities are held for the group consumption of these artifacts that we usually deal with alone. “I think it is very important to put a name and a face to these memeros who are producing the images that we consume all the time,” says Gómez Alemán, “it is a way of vindicating them professionally.”
Within contemporary memes there are various trends that arise from those networks that function as meme factories, such as Twitter, Reddit, Instagram, or forums such as Forocoches or 4Chan. For example, shitposting is called the classic emergency memes, made on popular backgrounds, without much quality and, generally, anonymously. But over time other typologies have appeared, some of an intimate, militant, reflexive or customary nature.
The memer Culomala (translation from the English baddass, which translates as a mixture of impressive and badass), a participant in the SoyMeme festival, creates materials of this type.
“I use them as an intimate diary, but going from the personal to the universal, using quite dark backgrounds taken, for example, from video games,” explains the author, who identifies herself as Alejandra but prefers not to give her last name, “many people She has felt identified with my memes.” Among the topics she deals with are self-care, mental health, the field of emotions, almost as a form of personal activism.