Olympus has done it again. The brand has led to innovation in the field of photography before, especially with their Olympus PEN cameras, but now they’re getting ready to enter a market segment much beloved by millennials, but highly avoided by major camera brands such as Cannon or Nikon – the smartphone market. Sort of.
The company is widening the release of Olympus Air A01, an add-on of sorts, that when hooked up to a smartphone camera or a tablet camera, it enabled the wireless device to take photos of a quality that’s on par with those taken by an entry level DSLR.
Olympus Air A01 was previously only available in Japan, but this past Tuesday (June 30, 2015), the brand announced that it will be releasing it in the United States and Canada as well.
US citizens can expect to see the innovative camera dd-on on the shelves of their favorite stores sometime in July, while Canadians can expect to see it on the shelves of their favorite stores sometime in August. Olympus Air A01 will sell for $299 if you’re interested in buying just the body, and the will go up to $499 if you;’d like to aslso purchase a 14-42mm f/3.5-5.6 lens kit.
The product has a sensor that’s a 16 megapixel Live MOS, an image processor that’s a TruePic VII, and acts as an interchangeable lens camera that uses Micro Four Thirds lenses. All of theses features enable the device to shoot at a speed of 10 frames per second.
The device also cones with an ISO range that’s up to 12.800, as well as Full HD 1080p, 30 frames per second video recording capacity, Wi-Fi and Bluetooth. Users can chose to shoot RAW if they like, and the shutter speed can be moved up to a maximum of 1/16.000.
On the downside, the Olympus Air A01 battery isn’t replaceable ad will only last for 320 photos or so. But on the plus side, the device does store photos on its own microSD card, so there’s no need to move them to your smartphone or tablet.
Once the camera is finally connected to another device, users will be able to chose between manual or auto focus (it has 81 focus points), set ISO speed, exposure and white balance, all by simply tapping on the smartphone or tablet screen.
Design wise, Olympus Air A01 measures 2.2 x 2.3 x 1.7 in (56.9 x 57.1 x 43.6 mm) and weights 4.2 oz (147 g), and color options only include black or white for now. The camera ships accompanied by a smartphone holder that will help people attach their phone, however Olympus Air A01 can also communicate with smartphones and tablets even of it’s not physically connected to one.
Image Source: hypebeast.com