STATES CHRONICLE – The classic Polaroid is turning 80 this year, and the people who are currently dealing with the Impossible Project decided to celebrate its anniversary in a special way. Therefore, they decided to bring back the classic film cameras by launching a new brand, called Polaroid Originals, and a new product in the line is set for release.
Polaroid OneStep 2 is the perfect mix between vintage and modern
The Impossible Project is the company which produces the film which works with Polaroid cameras. At the beginning of this month, they announced the release of a new product, coming just in time for the 80th anniversary. The product is the successor of the OneStep camera, and bears the name OneStep 2.
OneStep 2 is the perfect combination between the classic camera and modern technology. The camera has an incorporated flash, a timer, great battery life, can even be charged using a USB cable, and it will be available for $100.
The company will release special films as well, and a pack of eight-exposure rolls will come at the price of $16. This is, in fact, cheaper than vintage film. If you have an older camera and have to equip it with older types of film, these rolls are available for $19.
The brand will continue to release vintage Polaroid cameras as well
You can already preorder OneStep 2, but it will be released sometime in October. In case you think these additions are a bit too modern to preserve the heritage of the classic camera, the Polaroid Originals brand will continue selling vintage cameras as well.
All this news is great for the future of Polaroid. Although it seemed the company was close to reaching an end and couldn’t survive a digital era, Impossible Project stepped in just in time. They managed to achieve the perfect mix between vintage and modern, and between classic film photography and digital elements.
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