In a bold move to try to rise back up to third, fourth largest wireless carrier T-Mobile says bye to roaming for Mexico and Canada, letting you use your phone fee free. This is a move to inspire loyalty in current customers as well as attract new ones.
Even if Donald Trump raises his great wall between the U.S. and Mexico, John Leger, T-Mobile’s CEO assures us that you won’t get extra phone taxes just because you jump the border to our southern neighbors. This goes just as well as for Canada, though Trump has yet to state whether the Canadian border is in need of restructuring.
All jokes aside, the move is part of a broader campaign by T-Mobile called “Uncarrier Amped” – a strategy to come out victorious out of the new battle which has ensued in the carrier market. Also part of this campaign is the program launched last month which allows clients to upgrade their smartphones thrice per year.
There have recently been movements from the part of AT&T and Verizon Wireless to upgrade their policies. These strategies have thrown the market into a fluctuating state which permitted the magenta team to try an attack. According to T-Mobile’s Leger, this has upped the number of their customers by 2,1 million during the second quarter.
This move comes also as an upgrade to a previous one, called “Mobile Without Borders” which permitted unlimited text messages and cell data internationally, for free. Yet, this former program was limited two 2G connections.
To implement the “Uncarrier Amped” strategy, John Leger says that T-Mobile allied itself with eight total mobile phone carriers, two from Mexico and six from Canada. These firms have agreed to full roaming coverage and the same amount of cellular data pack which they had in the U.S. The roaming package also does away with extra taxes for those calling from the U.S. to Canada, or Mexico.
AT&T – the second largest carrier in the States – has also extended a hand towards Mexico by acquiring Iusacell and Nextel Mexico for a total sum of $4,375 million dollars. The company is now offering unlimited calls to Mexico through its World Connect Value subscription plan of $5 per month.
John Leger concludes by saying that this is a “huge” move for them, as 59% of their international calls go towards either the northern or southern neighboring states.
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