Amazon has been in the spotlight pretty much lately, especially because they’ve expanded their usual online retail services to other fields like grocery delivery, Amazon TV and the upcoming Amazon smartphone. Last week the big news was that Amazon updated their giant online store with a new section: Amazon Wearable Technology, a section designed especially for wearable smart devices like smartwatches and fitness trackers. Today, the latest Amazon news, is about the giant retailer announcing that it will be possible to purchase Amazon products directly from your Twitter account. How does that work? While browsing and posting on your Twitter you see an Amazon link to a product that caught your interest. You can save the item to your Amazon cart without leaving your Twitter account. Then you need to reply with the hashtag #AmazonCart and you’re done. The item you purchased will be added to your Amazon shopping cart. This new feature will save you some time because you will no longer have to click the link and add the product to the cart manually. You will need to have your Twitter account connected to Amazon in order for the new service to function. If you’re not connected, you will be asked to connect the accounts for the new feature #AmazonCart to be enabled.

Once you’ve added the item to your Amazon cart, you will receive a reply tweet from @MyAmazon and an email. Those living in the UK can use the new hashtag feature by using #AmazonBasket, starting today.

It’s important to mention that if you reply with #AmazonCart hashtag you will just save the product to your Amazon cart, it doesn’t mean that you actually bought the item. You will still need to go to Amazon to complete your purchase, just as you usually do. If you change your mind about buying it, you can always remove it from the cart.

The new #AmazonCart hashtag feature will be very helpful for Twitter users, but we do have a small warning: if you’re considering buying gifts or products that you might feel embarrassed about, using the new Amazon feature will make all your purchases visible on your Twitter account, unless your account is private.

Amazon New Feature: #AmazonCart

This is not the first hashtag related feature Amazon introduces; last year they announced a similar feature which allowed American Express card users purchase products from Amazon using different specific hashtags.