That BlackBerry has been going through rough waters is all too well known though things seem to have entered an even bleaker phase in the last quarter when it reported a huge loss of $964 million. This no doubt is a wake up call for the top brass at the company to get their act together and take tough steps to curb this downhill motion before things start to go out of control.
The Canadian company has already resorted to various measures for arresting the slide which includes cutting down on the workforce as well as in the variety of inventory that the company holds. While all of these have been steps to reduce outflow of capital, steps to also help in increasing flow of capital into the company has been missing.
The first step in that direction appears to have come up now with the introduction of SIM free and unlocked variation of the handset. These sets are available at online stores to pick up from which marks a move which would hopefully increase sales of the BlackBerry handsets. However, the offer is only valid in the US as of now where the Z10 is now up for sale at $449. This applies to both the black and white color variants of the handset. Similarly, the Q10 model is now up for grabs for $549.
To get a feel of the low sales that BlackBerry is experiencing, there is the comparative figures of the iPhone Sales versus the BlackBerry devices. While BlackBerry could only record a sale of 5.9 million units in the last quarter, Apple had sold nine million of their new iPhone version at just the launch weekend itself. What should be more worrying for Blackberry is that the devices that were sold were not the latest but their old versions running BB 7.
CEO at BlackBerry Thorsten Heins has acknowledged their poor performance and has announced some changes that he hopes should help in drawing the company out of its black days.