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Android TV Will Be Proactive and Will Predict Your Behavior

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android TV2If you paid attention to the tech news so far, you surely have observed a shift of interest from the over – saturated market of smartphones, to the ever challenging market of set – top boxes – an improper name, given the fact that none of these gadgets actually sits on top of a TV set. With the new Amazon Fire TV entering the competition and Roku delivering yet another gizmo to hook us forever on the couch watching everything we want, it was about time Google stepped in to take the lead. If you thought that they would get stuck onto the Google Chromecast, you were wrong, as this never – ending battle for TV supremacy has now a new rumored contender: Android TV, Google’s latest innovation, which is so far only spoken about with a healthy dose of doubt, but since Google rumors and leaks usually prove to be true, we think we can safely assume that Android TV will be the next best thing in media content streaming AND proactively consumer behavior prediction.

What does Android TV do and the other similar devices don’t?

Some tech experts announced these rumors by saying that Android TV will be able to read your mind and offer you recommendations of what to watch before even you thinking about wanting to watch something. But hey, this technology isn’t new. Amazon Fire TV gives you recommendations based on your previous preferences, and so do Netflix and even Pandora. But we are talking about Google here, and Google already knows what your preferences are, to a deep level of intimacy even. And imagining that you will tune in to the Android TV with the same Google account you already use to access everything in the Google universe, it is plausible to think that Android TV will know more about you than all the other similar gizmos and services combined.

With Android TV, Google aims to bring the concept of content curation on higher peaks and the technology of predictive analytics to new quality standards. While there is still unclear if the Android TV even exists, the implications of this new gadget are tremendous for the entire world of advertisement, the field Google plays best in. Advertisers will know what commercials to present, the right people to present them to, their buying habits and their past options and purchases, and if advertisers won’t, be sure that Google will.

Sony Announces its BRAVIA Smart Stick, Will Turn Your Regular TV into Google TV

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Recently, Google had launched a new gadget called Chromecast that allows user to view live streaming media. The reason why several companies are jumping into produce such type of gadget is that the prices of cable packages are going up day by day. Google had released the Chromecast device for $35. However, it has got a new competitor in the name of BRAVIA Smart Stick.

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The Sony BRAVIA Smart Stick only works with Bravia television sets from Sony that were manufactured in 2013 and later. Once you plug the new Smart Stick to the Bravia TV, it will automatically turn into Google TV. So, it means without buying a Google TV, your TV function like a Google TV. The new Smart Stick is all set to get announced officially next Sunday. The details of the device were revealed at FCC filings.

Sony had first posted an official blog post about the Smart Stick but without any warning the post is not available on the blog. Still, the user manual of the Bravia Smart Stick is available on the internet. It is an MHL dongle which is going to launched later in this year for a price of $150. It makes use of Wi-Fi connectivity to stream media content like audio, video, photos and web content to aforementioned Bravia TVs.

The Google TV concept was first developed by Google, Sony, Intel and Logitech. However, it did not achieve any popularity. The concept of Google TV has come back to life again. The Google TV brings to you Android interface which can be seen on the television screen. This allows you to even access Android apps on your TV.

The Bravia Smart Stick from Sony also provides a cable passthrough which allow you to view your regular cable TV. It offers a picture-in-picture feature that will let you view Google TV as well as regular TV beside each other. Since you have to connect the Smart Stick on to the television, you also get a remote control along with it.

By the way, you will be accessing the web on your television. Hence, the manufacturer of the device has provided you with QWERTY layout. If you think typing through a remote control is not easy, you can rely on the voice search feature.

Compared to Chromecast, the Sony Bravia Smart Stick appears to be even more powerful product as it lets you access apps like Netflix, Amazon Video, AOL On, Crackle, Redbox Instant, Vudu, Video Unlimited, Qello, and Google Play Music. As of now, Hulu is not available in the list.

The arrival of Smart Stick comes just one week after Sony’s announcement about the PS Vita TV. The PS Vita TV allows you to access Vita on your television as well as access to media content. The PS Vita TV is currently limited to Japanese markets. With PS Vita TV and the Smart Stick clearly indicates that Sony is making efforts on offering convenient media streaming devices.

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