Motorola has long been in the business of manufacturing quality handsets. However, in the past few years, it totally failed to keep with the competition with almost all cell phone manufacturing brands. Finally, the loss making company was acquired by Google. Now that Motorola is working under the wings of Google, we can expect the company to come back into the competition.
Motorola Mobility’s vice-president of product management, Lior Ron has expressed that the firm will not be producing many phones but rather it will be concentrating on churning out only few handsets. By doing this the company will be able to concentrate on those handsets that are really worth it.
Ron also stated that Motorola had rolled out many devices in the past but they will be releasing only few phones. Every phone that Motorola will be manufacturing will be quality devices for consumers. This is a very bold expression from the person who is leading the Moto X project. Even in the past, Motorola has tried to take up such a product strategy.
A year ago, Sanjay Jha who was the former CEO Motorola had said spoken the same way like the current CEO. Even Jha indicated that the company will focus on producing lesser number of phones. The same strategy was adopted by another underperforming Android handset manufacturing company, HTC. Even HTC committed on releasing less number ‘hero’ devices few days after Motorola had made the announcement.
Motorola has also announced that very soon they will be releasing a budget phone. Motorola has made lots of losses in the recent past and if they happen to release a costly phone and it fails to attract the buyers then Motorola will again to make losses. Hence, Motorola will be sticking to low cost devices for some time in a market which has become cost-conscious.
Motorola may have lost most of its old customers to the likes of Samsung, Apple, Nokia and others. Motorola will be focusing on as many new buyers as possible. Motorola has made it official that they will be the only manufacturer of the famous Droid line of Android handsets from Verizon. In the past, firms like Samsung and HTC had also released Droid handsets. So from now on Droid devices will only come from Motorola.
Many tech analysts are of the view that Motorola was acquired by Google mainly because of its treasure trove. They believe even if Motorola manages to achieve any profit through its new products it will only be their added benefit. Larry Page, the co-founder of Google only wants Motorola to make innovative devices and produce long-term results. He wants Motorola to concentrate on quality and not quantity.
What do you think about Motorola’s approach? Will Motorola again manage to compete with the major brands? Moto X surely does appear to be a promising handset. Will it be able to attract new buyers? With Moto X, Motorola has brought something innovative to its audience through its customization feature. We will have to wait a week or two to know what consumers think about the new Moto X.
