Sales •

Sony claims to have sold no less than 80 million units of the PS3 all over the world. Given the number, it is indeed quite an achievement for the device to achieve in its seventh years of existence. The PS3 also crossed the Xbox 360 sales figures in the US last month. The thinner and fresher look of the PS3 even though it meant removal of the PS2 compatibility that the earlier bulky design of the PS3 had, reflects on the acceptability by customers which has been converted to high sales figures. It has reached the 80 million unit mark on 2^nd November.

The seven year period is quite a long one in the digital market and most items lose their life in that time period. This has not been true for the PS3 which developers yet hound to create games for. As per Sony there are a record number of 4332 applications that developers have released for the PS3. So far as registered account holders go, the figure reads 150 million the world over, which is all quite mind boggling so far as statistics go.

Come the holiday season, Sony expects more number of new titles to be added to the software’s that is at present running on the PS3. In their expectation the new titles should touch about 300 for the holiday season that is just around the corner.

One aspect to consider is that Sony has announced the launch of the PS4 this month. Yet developers are concentrating on the PS3 which indicates the popularity that this device enjoys from its beginning till now.

Apple created history about four weeks ago by simultaneously launching two iPhone models, the iPhone 5s and the iPhone 5c for the first since it had launched the smartphone back in 2007. The iPhone 5c is the cheaper of the two and Apple had presumed it would be the iPhone 5c which would be in greater demand. That however did not happen for the initial period but reports on a survey carried out by Localytics indicate there is a swing in sales figures now being witnessed with the iPhone 5c catching up on numbers to its iPhone 5s cousin. This trend is not only localized to the US but has been found to be prevalent globally as well.

In the US market, the sales ratio had been 3.0 in favor of the 5s at the initial stages. What this means is that the 5s model were being sold at thrice the rate as that of the 5c model. Presently the ratio stands at 1.9 while in the global market it reads 2.3 from the initial figure of 3.3. The 5c has a plastic body and therefore comes cheaper. The 5c model also lacks many of the features of the flagship 5s, including the touch ID sensor. Nevertheless, the iPhone 5c makes for Apple’s answer to the ever growing list of Android smartphones that continues to flood the market. The 5c will also allow greater flexibility with their pricing strategy as they now have two devices at two different price points to offer the exploding smartphone segment.

Localytics generates its data from surveys carried out and processed on their system which caters for more than the approximately 20,000 apps that are running in the world as of now and that too being used over one billion different types of devices. Their software processes about 50 billion data points every month and then only churns out the conclusive figures. Yet the trend has been seen from retailers that they are reducing the order for 5c models.

Meanwhile, Apple is into overdrive again after having launched the new gen iPad Air as well as the iPad Mini 2. And contrary to all the wild rumors that has been doing the rounds, the second gen iPad Mini does pack in a retina display though that has left the device a bit more stout and heavy than its predecessor.

Sony PS 3 Worldwide Sales Figure Crossed 80 Million on Nov 2, 2013

Budget iPhone 5c Catching Up With The Flagship iPhone 5s in Sales

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