If you are the type of person always updated to the most recent news in the tech industry, you probably know that one of the hottest events in the tech world in the last days was the TechCrunch Disrupt event, a gathering between brilliant tech startups and visionaries and a panel of judges coming from heavyweight tech companies to select the best and most interesting projects. We already told you about Grace Choi and her amazing idea to challenge the cosmetic industry with a 3D make – up printer, but today it’s time to show you the big guns, namely the winner of the competition and the future star of the tech world: the Vurb contextual search engine, an ambitious project that might even challenge Google search, if all things go according to the developers’ visions and plans.

What is the Vurb Contextual Search Engine?

As it name says, it is a different kind of search engine, available for web and mobile that goes beyond Google’s search results listed in a long row of blue links and gets closer to the way we like our information to be delivered and made simple to access and understand. In a very simple description, if you start looking for information via the Vurb, this search tool will show you in a single page everything it can collect from the Internet relevant to the subject of your interest, in an elegant and intuitive manner. This saves people a lot of time of browsing, opening new tabs, going from one link to the other and trying to make the best decisions based on the available information. In other words, Vurb takes all the relevant content from other websites and repacks it so that you can have everything at the tip of your fingers effortlessly.

Is this necessarily a bad thing?

According to Josh Constine who covered the topic for TechCrunch, the Vurb contextual search engine will have a lot to work for in the future and a lot of obstacles to face and overcome, but from a moral point of view, repacking others’ content in a way to offer satisfying results to people searching for different information, the things are quite clear:

the plan is to actually split ad revenue with companies whose sites and apps provide it with data. Since Vurb searches often start with purchase intent and are portals to purchases, it could command steep ad rates big enough to share with partners.

Now there are some voices who claim that Google became obsolete and the world should move on towards bigger, better, faster ways of receiving information and organizing them. While Vurb is still at its early stages of development, the project was embraced with honest enthusiasm. If you want to understand better how the Vurb contextual search engine works, you can follow the detailed presentation made by the experts of TechCrunch.