It’s something that has not been officially confirmed by BlackBerry but from sources inside the maker’s office, that there has been disdain of the Z10 model from BlackBerry being made a touchscreen device has been reported. It was at a board meeting of the company that Mike Lazaridis, a co-founding member of the company had expressed his opinion against the Z10 Smartphone being made a full touchscreen device.
It appears Mike Lazaridis had literally held a keyboard installed BlackBerry device and stated that that was what he understood and liked. He had then pointed to a touchscreen enabled handset and stated that it was something that he did not like. These have emerged from an investigative team looking through the recorded minutes of the board meeting held in end 2012.
Mike Lazaridis has, it appears, warned everyone of the grave error they were committing by launching yet another device that is entirely touchscreen oriented. This, he mentioned will place the Z10 in direct competition with the likes of the Samsung Galaxy S4 or the Apple iPhone. The Z10 was launched towards the beginning of this years and marked the launching device of the company’s new platform, the BB10.
That his prediction of the future was quite correct bears from the fact that since the launch of the Z10 set, BlackBerry has not been able to make much sales headway. Only large scale company have been ordering for the set and not individual consumers. The company has been facing financial crisis and the Z10 has added to their woes. For the quarter just ended, BlackBerry has been able to sell only 9.5 million units. Insiders have related the continuing loss can be attributed to the change in the inventory that has been brought about by introducing the touchscreen enabled Z10 model.
BlackBerry has had to resort to cutting down on workforce as well as limiting their diversity in makes of smartphone’s to keep themselves afloat in the market.