Microsoft had launched a program wherein owners of an iPad could bring in their device and get a rebate of minimum $200 on their purchase of a Microsoft Surface Tablet. The deal was even extended to include the iPhone 4S and the iPhone 5. However, there is a catch; the iPhone variants should have been used sparingly is what the deal mentioned though in small letters. This perhaps is the clearest signs of competitive the entire smartphone and tablet segment has grown to be. The above deal also goes on to highlight just how desperate Microsoft is to get people into using its devices which even includes Lumia series of Windows Phone such as the Nokia Lumia 925. In any case, Microsoft is the new owners of Nokia, having acquired the Finnish company at a cost of £4.6 billion.
Microsoft in the meantime has come up with the Surface 2 and Surface Pro 2 which are the next gen versions of the Surface RT and Surface Pro devices that the company had launched last year. Both the tablet devices incorporate a lot of improvements including better and faster processors while it’s Windows 8.1 that the devices now run. Both the first gen devices has a dismal run at the market, forcing the Richmond based company to write down almost $900 million in excess Surface inventory. The company though has stated they have hit the jackpot this time with both Surface versions close to selling out at the company stores.
As for the trade-in program, there is no clear picture of Microsoft’s intentions with the Apple hardware that it is going to collect in the process. Or if at all it is turning out to be a big success. Interested people however must also be aware that there are reports from Bloomberg which stated that Apple would have their own similar trade in program soon. They had reported in the beginning of the year regarding Apple contemplating on such a program where users could trade in their current iPhone for the models that are of later version.