Regardless of the event that you are organizing, may it be a 3-day conference, a webinar or meet-up for thought leaders in the industry, the internet offers incredible opportunities for promotion. There are several standard procedures, such as creating a Facebook Event, but they won’t do much good for propelling your event online.
Many companies go to great extents in order to spread the word about their next workshop or conference. If you aren’t maximizing your online marketing efforts you are missing out on many opportunities. The following creative tips will make promoting events online easier.
1. Interview Speakers to Create Special Content
One of the main reasons why people join various events is to meet presenters and thought-leaders. If you have interesting hosts for your upcoming event you should definitely leverage their influence. The idea is to not talk about the event at all and to simply focus on the expertise of your key speaker in order to generate high-quality content. The event should only be mentioned at the end of the interview, as a reminder.
2. Leverage Event Listing Sites
A quick and effective way of getting the word out about your event is by listing it on sites such as Eventbrite, Yelp or Meetup. Not only can you list your event for free on these platforms, but you can also create an event blog, a guest list forum and even profit from event management services.
3. Create an Interesting Video
There has been a lot of heated discussion on the topic of alternative content such as videos, images, podcasts or Vines. The problem is that many companies refuse to use them in order to increase engagement. One of the best ways to promote an event online is by creating a stellar video for it. An excellent example of upcoming event video preview would be the one provided by Todays Growth Consultant. Here are a few secrets that should be factored into the creation of an event video:
- Host it on YouTube or Vimeo: each platforms provides with different advantages and flexibilities – While Vimeo shines in terms of branding control, YouTube offers access to a larger audience.
- Share the Video on Social media: Once you have uploaded your event video you should share it on Google+, Facebook, Twitter and other platforms where you have large followership.
4. Send Email Announcements
Your key audience consists of subscribers and loyal readers. Email marketing prior to an event can significantly increase attendance. Make sure to maximize the power of your mailing and partner lists. Use sponsor lists as well and create a series of email remainders for your event. Nevertheless, you should ensure that you do not spam your followers. It would be a good idea to use guest list applications for organization and ticket handling.
5. Invest in an Event Website
Assuming that you are organizing a large event, you might want to create a dedicated website for it. This website exists for the sole purpose of promoting your event, so it should contain useful information about the schedule, topics, ticket prices, key speakers etc. You don’t have to buy a dedicated domain, creating a website through a platform such as WordPress should be more than enough.
Other promotion strategies would include ticket giveaways, word of mouth and taking advantage of major social networks such as LinkedIn, Google+, Twitter and Facebook. Most of these networks offer specialized event tools that you should take into account. For example, you can use GoogleHangouts or Facebook Events.