A new fast food chain switched battle fronts and is now fighting against menus offering sugar bombs sodas to children. Wendy’s said no more sodas in the children menus, and accepted to contribute to helping kids be healthier.
The company’s decision has been already put in practice after was first revealed by a press release from a nutrition organisation. Public nutrition and health organisations such as MomsRising.org or the Interfaith Centre, have been long time pressing Wendy’s to make this change and start to take responsibility for the kids. What we serve our body can be our best friend or our most feared enemy.
McDonalds was among the ones who said YES! from the beginning to eliminating soda drinks from the children Happy Meals. The decision had been made in 2013 and its is now on full functioning duty. Out of three burger chains giants, Burger King has remained the only one who is still including soda drinks in menus created for children.
Wendy’s will be no longer promoting soda options on the restaurant’s kids menus and will also be removing them completely from drive throughs and from the app created for the U.S. and Canadian public.
However, the restaurant’s spokesman, Bob Bertini, said that unlike other fast food chain restaurants, Wendy has never set fixed kids menus that offered only soda beverages. Their policy would allow customers who were ordering a kids meal to include whatever drink they wanted in their menus.
Wendy’s decision comes as a marketing tool, meant to promote a healthier diet for children and come to the rescue of parents by helping them make better food choices when it comes to their children, said Jessica Almy, of the Center for Science in the Public Interest.
Parents are the ones responsible for what goes on their children’s plate and fast food chains restaurants should allow them to make better choices.
The next step would be convincing other fast food chains like Burger King ,IHOP and Applebee’s to contribute to this health campaign.
So far, these have been small, but promising changes made by fast food producers. But actions like this should be followed by broader nutritional improvements on the meals offered to kids and adults to eat. Their menus should cut off the sodium levels in the foods and design new ones that would provide more vegetables, fruits and whole grains. If people would have more options, their diet habits could evolve, even when eating at a fast food restaurant.
Image Source: SF Weekly